Digging deep into Big Data collection is only half the battle to engaging your target audience and helping that audience grow. Understanding, creating and applying strategies to the data is where the real gains are found.
Data analysis is changing rapidly and cutting-edge / next generation techniques are where you can find the biggest benefits to understand and make use of the data you've collected. Deep.BI makes it easy to leverage Big Data and predictive analytics, focusing on media companies.
Deep.BI provides a complete data platform for media companies. It takes the data of content consumption across multiple platforms and work with publishers to improve the distribution of that content across various platforms to grow audiences. The platform allows you to dig deep into your data and assists human analysts with finding the true meaning of the data. This helps any media company with their ultimate goal of growing audiences.
Partnered with INMA (International News Media Association), Deep.BI is proud to be a sponsor of their conference for Big Data Media that took place last week in London. The conference was a fantastic place to learn more about next-generation data strategies, not only to engage with prospective audiences, but also to help them grow.
Deep.BI sponsored the cocktail hour that was a great opportunity to network with media executives.
Here are some pictures of Deep.BI's activities:
Marcin Grodzicki, Deep.BI's Head of Product on stage
Cocktail party networking
To see the speakers and topics discussed see the conference agenda here.
We will be sharing more insights from this conference in future posts.