Dig deep into big data collecting data is only half the battle to engaging your target audience and helping that audience grow. Understanding, creating and applying strategies to the data is where the real gains are found.
Data analysis is changing rapidly and cutting-edge and next generation techniques are where you can find the biggest benefit to understand and make use of the data you've collected. Deep.BI makes it easy to leverage big data and predictive analytics with a focus for media companies.
Deep.BI provides complete data platform for media companies. It takes the data of content consumption across multiple platforms and work with publishers to improve distribution of that content across various platforms to grow audiences. The platform allows to dig deep into data and help human analysis find the true meaning of the data to help any media company with their ultimate goal of growing audiences.
Partnered with INMA (International News Media Association), Deep.BI is proud to be a sponsor of their conference for Big Data Media that took place last week in London. The conference was a fantastic place learn more about next-generation data strategies to not only engage with perspective audiences, but also to help grow those audiences.
Deep.BI sponsored the cocktail hour that was a great opportunity to network with media executives.
Here some pictures of Deep.BI activities:
Marcin Grodzicki, Deep.BI Head of Product on stage
Cocktail party networking
To see the speakers and topics discussed see the conference agenda here.
We will be sharing more insights from this conference in the next posts.